12 ways to use SMS this Christmas

I don’t know about you but at Christmas I always leave things till last minute. I end up running around on Christmas Eve getting those last minute essentials.

This year I’m starting earlier and getting organised!

I know it’s only Mid November but in this article I’ve have gathered some ideas to help you generate additional business and customer loyalty during the festive period.

1. Send your party invites

Christmas is a time for partying, but arranging the annual work do can be hard going. This Christmas I’m going to send my invites out by SMS. It’s quick and easy to do, and best thing is you can get an instant RSVP back.

2. Send a greeting card

Writing Christmas cards takes ages. Each year I get the fancy pens out and spend hours perfecting my handwriting. This year I want to do something a bit different. Everyone’s got a mobile so I am going to use MMS to send a greeting card, maybe a picture, or a classic Crimbo tune. It’s more personal and saves trees!

3. Personalise your messages

For some it has been a long and tough year. If like me you are feeling festive put a smile on someone’s face by sending them a personalised Christmas wish by text message. Come on, join in, spread the joy of Christmas.

4. Request a catalogue

I love shopping and I’m already thinking about what gifts to buy. For retailers it’s the busiest time of year and many will produce a Christmas catalogue or brochure. But how do your customers get them? How about texting a shortcode (e.g. text “XMAS” to receive our free Xmas catalogue) with their name and address and send one straight to their door.

5. Issue mobile vouchers

Christmas can be so expensive and many of us will be watching the pennies. Wouldn’t it be nice to receive one directly to your mobile from your favourite store?

If you’re planning a Christmas promotion you could send a special code by SMS. It’s a great way of driving people in store or online.

6. Circulate opening times

During the countdown to Christmas it’s work is so busy it’s difficult to fit everything in. That;s why most shops stay open later leaving your weekends free to spend time catching up with friends and family. So if you’re changing your opening hours this Christmas make sure you let your customers know by sending them a text message!

7. Inform people about closures

Last winter was a nightmare! I struggled to get my son to Nursery in the morning only to find it was closed! If only they had sent me a text. If you had to close your business due to snow how would you tell everyone?

Don’t delay, the cold weather is on its way!

8. Keep your customers updated

House bound by the snow last year I did most of my Christmas shopping online. I waited for that special party outfit, but I had no idea when it would arrive. A few more days, more snow and I phoned the retailer to chase it up.

You can reduce calls to your contact centre and keep your customers happy by sending them regular delivery status updates by SMS.

9. Promote a text to win

How about continuing the Xmas sales uplift into the New Year with a post Christmas promotion. Maybe a point of sale or an on pack text to win, giving your consumers the chance to win some fabulous prizes.

10. Take some photos

I never take my camera out anymore. Now I have an iPhone I send my pics to friends using MMS or upload them to Facebook.

If you don’t have a smartphone you can use your mobile to take photos at your Christmas party and send them straight Twitter using Snappr.

11. Collect some data

I never stick to my New Year’s resolution but this is one I think you should, more Mobile Marketing!

With all the additional custom during the Christmas period it’s by far the best time to ask for customers mobile numbers for future marketing campaigns.

12. Confirm bookings

Things to do at Christmas: holidays, weekends away, pantos, concerts, meals out, haircuts. Once it’s booked get them confirmed and make sure they turn up by sending a text message.

If you’re still stuck for ideas then get in touch, or maybe just call to say Happy Christmas!