1. Everyone’s got a mobile
Everyone’s got a TV as well, but it’s not always switched on. And even when it is switched on they might not be watching the channel your expensive advert is on.
2. Everyone’s got a mobile
And everyone has got a radio, but again it’s not always switched on. And even if it is on they might not be listening to the station your expensive advert is on.
3. Everyone’s got a mobile
They also have computers, but some only at work and we’re not at work 24/7 (well, most people anyway). And some only have a computer at home, and we’re not at home 24/7. And again, even when we are at home or at work, we might be watching TV or listening to the radio, and not watching the computer.
4. Everyone’s got a mobile
Sorry to sound repetitive, but are you with me now? Everyone has got a mobile, it’s always switched on, and it doesn’t have different channels. They are always messing with it, and if they’re not messing with it it’s in their pocket or on their desk. So when you decide to send your message out to them they are there, ready and waiting…for you.
Oh, and if they have a smart phone, which is after all, just a mini computer. They probably listen to the radio on it, watch TV and video on it, read the news on it, check the scores on it, check facebook, twitter, linkedin, shop on it, take photos on it, read maps, and on and on and hence why you need to be thinking about mobile.