5 text messages you should be sending to your customers
Businesses across every industry are using SMS to increase customer response rate, to improve customer satisfaction, to create cost-savings and to convert more customers. We’ve identified the 5 text messages you should be sending to your customers to get these results.
With GDPR on the horizon, it’s more important than ever to ask your customers if they’d like to receive your updates and offers by SMS.
57% of consumers would be interested in a brand’s SMS loyalty program so you’re bound to build a marketing list full of engaged, interested people.
1. The Welcome
70% of people say SMS is a great way for a company to get their attention.
Send a friendly text message to your customers when they first sign up to welcome them to your community or thank them for their purchase.
2. The Reminder
SMS reminders have been proven to reduce ‘Did Not Attend’ rates drastically. There’s no quicker way to get an important message to your customers or staff.
SMS reminders can be sent for appointments, interviews, expiry dates or to remind customers or clients of payment dates.
3. The Voucher Code
68% of people would like to receive offers directly to their mobile phone. SMS coupons are also redeemed 8% more than email coupons, meaning SMS is the most effective way to distribute them.
Build your marketing database by asking customers to text your keyword into a shortcode to claim a voucher code. Voucher codes are also a great way to track a campaign as you can see how many people made a purchase or signed up because they received your code.
4 The Confirmation
90% of people think uncertainty over delivery time is the biggest frustration of shopping online and 91% of people said they would be happy to receive details about their delivery via text message.
Whether it’s an online order, a doctor’s appointment or a gym class booking make sure you send your customer a text message confirming the time and date so they can refer back to it.
5 The Survey
96% of customers won’t let you know when they’re unhappy and 91% of these will leave and never come back.
Customers want to give feedback on their experience and by sending them an SMS survey, it makes it easy for them to do so. If an unhappy customer receives your survey they’re more likely to let you know about their bad experience meaning you have a chance to turn it around or at least fix the issue for future customers.
Got a great story on how SMS has saved your company money or converted customers quicker than ever before? We’d love to hear it, so please get in touch!