Track Customers Who Click on Your Text Campaign
It’s crucial to understand your audience and track who’s interested in what you have to say. No one wants to be bombarded with information irrelevant to them.
With 78% of consumers believing companies sending personalised communication are interested in building a good relationship and 61% of consumers more likely to buy from these brands, tracking their interests should be at the top of your marketing agenda.
How can Textburst help me understand my audience?
One of Textburst’s most loved features is the ability to track exactly who’s clicked on a link. It’s the perfect way for companies to analyse their data and segment customers, enabling them to get an insight in to customer interests.
It’s easy to set up too!
Turn link tracking on/off in the ‘Link Shortnening’ section under ‘Settings’. Then, just add the link to your text message and send. Textburst will do all the hard work for you. You can view exactly who’s clicked on your link by clicking on the ‘Sent’ tab and then in to the message you want to check.
More good news!
- Link tracking shortens your link to a unique 16 character Textburst URL, so you’ll save valuable characters.
- You can include as many links as you like and Textburst will track them all for you!
If you want to find out more about link tracking or just want to have a general chat about SMS, get in touch!