Using SMS in the Car Finance Industry
Are you looking for new ways to engage with your customers? You should try contacting your customers via SMS to enhance your service! In 2016 car finance grew by 12%, so now is the time for your company to benefit from that growth.
To help show your customers that you really care about finding the right finance deal for them, we have put together a whole host of ideas on how you can integrate SMS into your business.
Texting is an increasingly popular way for shoppers to communicate with dealerships, so use Textburst and give some of the below ideas a try.
Help keep your customers on top of their finance plan by sending monthly payment reminders. Schedule your messages in advance and save yourself time. Your customers will appreciate you keeping them up to date and it makes sure there are no surprises!
Offers and Promotions
Send large bulk messages to groups of your customers with your latest promotions. Upload large groups and send to hundreds of people with one easy click. You could even create specific interest groups so your messages only get sent to people who you know will be interested in your offer.
“Your finance deal ends in March. As a loyal customer we’d like to offer you an upgrade for the same monthly payment amount, if you reserve it before February 2nd! Reply YES to request a call back”
Personalise Your Messages
Keep that personal feel to your messages by merging custom data into your text messages. Add first names, surnames, and other custom data when sending a bulk message by using our merging tool.
Send notifications to specific customers when their perfect car arrives in stock. Grab their attention before anyone else has chance to!
“Hey, you were recently looking for a Polo for under £7,000. You’re in luck! We’ve just got two into the courtyard. Call us to arrange a test drive before they get snapped up!”
Appointment and Service Reminders
Ensure customers are staying within the terms of their agreement by sending service and MOT reminders to help get them booked in on time.
Use keywords such as HATCHBACK or FAMILYCAR, to allow people to text you for more information on their desired car. Keywords add senders to groups who you can then quickly and easily send relevant information, offers and promotions to.
Send SMS to gain feedback on your service. Whether it has been a face to face meeting with a customer, or a simple phone call, it is vital you know where things are working and where you can make improvements!
Interested in SMS Surveys? Take a look at our survey product SurveyMill. You can send up to 5 questions in an SMS survey allowing you to gain valuable insight into your customer’s experiences.
Remarkable growth has been noticed in car sales within the last 4 years and now you can win even more customers with the help of SMS.